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Sales Performance
Sales Performance/Customers

Customers

Customer performance, purchasing behaviour and commercial opportunities.

1 – 30 Jun 2026·All Divisions·All Regions·All Segments
Demo Data
Orbit Customer Briefing
Updated 14 min ago

Overall customer health remains stable, although 37 high-value customers have reduced purchasing over the last three months. Independent pharmacies continue to outperform forecast, while several hospital groups remain under-serviced.

Active Customers
4,286
+45 this month
New Customers
101
Growth
+7 vs prior period
Retained Customers
3,184
77.6% retention rate
At-Risk Customers
178
Watch
+22 vs last month
Customer Lifetime Value
R24.6k
+3.4% YoY
Growth Opportunities
R6.5m
Actionable
across 4 programmes
Customer segmentation
Revenue × Growth · bubble = lifetime value
Customer health
Distribution by segment
HealthyGrowingWatchDecliningAt risk
Purchase trend
Active customers and monthly value
Product mix by segment
Share of wallet across brands
Retention funnel
Year-over-year customer flow
Active last year4,102 · 100%
Retained this year3,184 · 78%
Growing978 · 24%
Declining486 · 12%
At risk178 · 4%
Opportunity ranking
Cross-sell, recovery and expansion
Cross-sell Gastraven+R1.4m
142 Cardiaxol customers · 78% probability
Recover declining customers+R2.1m
486 accounts · 52% probability
Expand independent pharmacies+R1.2m
Western Cape · 74% probability
Hospital group programme+R1.8m
6 groups · 62% probability
Customer timeline
Recent activity across the base
MediRite Sandton2h ago
Repeat order · Cardiaxol + Gastraven
Netcare Pinelands5h ago
Rep visit logged · Cardiaxol detailed
Life Hospital Umhlanga1d ago
Purchase frequency dropped 34%
Key Account Y2d ago
Alert: 42 days since last purchase
Pharmacy Group Q3d ago
Escalated — reprice + KAM outreach
Risks & opportunities
Prioritised for this period
Risks
37 high-value customers declining-R2.1m
Hospital groups under-serviced6 groups
Single-product dependency (Cardiaxol)142 accts
Lapsed customers +17% MoM+84 lapsed
Opportunities
Cross-sell Gastraven to Cardiaxol base+R1.4m
Recover declining accounts+R2.1m
Expand independent pharmacies WC+R1.2m
Hospital group programme+R1.8m
Cross-page investigation
Follow the commercial thread
Wholesalers & Key Accounts
Which accounts serve these customers?
Calls & Coverage
Is coverage matching customer value?
Secondary Sales
Sell-out patterns and channels
Targets & Forecast
Return to planning view
Customer detail
Ranked by revenue · health score and Orbit recommendation
CustomerTerritorySegmentRevenueGrowthLTVProduct mixLast purchaseHealthOrbit recommendation
MediRite SandtonSandton NorthRetailR3.4m+24.6%R42.6kCardiaxol, Gastraven2d ago92Deepen detailing
Netcare PinelandsCape MetroHospitalR2.9m+22.1%R38.4kRespireze, Cardiaxol3d ago88Add Gastraven
Life Hospital UmhlangaDurban NorthHospitalR2.6m+16.4%R32.8kGastraven, Cardiaxol34d ago68Escalate visit
Clicks RondeboschCape MetroRetailR2.1m+12.8%R28.4kGastraven, Cardiaxol5d ago84Sustain
Dis-Chem MenlynPretoria EastRetailR1.9m-6.1%R24.2kCardiaxol6d ago72Add Gastraven
Key Account YCape MetroChainR1.1m-19.4%R21.8kNeurospen42d ago38KAM outreach
Pharmacy Group QSandton NorthIndependentR1.3m-14.2%R18.4kPulmavent36d ago42Recover + reprice
Regional Hospital ZPE MetroHospitalR1.4m-9.6%R22.4kCardiaxol, Respireze51d ago46Escalate visit
Metro Clinic GroupPE MetroClinicR0.9m-11.8%R14.6kMetaform28d ago52Increase cadence
Corner Pharm ABloemfonteinIndependentR0.4m+4.1%R6.2kRespireze1d ago71Reduce cadence