Sales Performance
Commercial Performance/Secondary Sales
Secondary Sales
End-channel demand across customers, products, regions and territories.
1 – 30 Jun 2026·All Divisions·All Regions·All Categories·Value view
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Customer
Status
Scope
Orbit Secondary-Sales Briefing
Updated 14 min ago
Secondary sales grew by +2.8%, but remain below target. Western Cape and KZN are performing strongly, while Gauteng North accounts for 46% of the national gap. Customer Y has declined for three consecutive months, and two high-demand products show reduced sales where stock cover is low.
Net Secondary Sales
R281.5m
+2.8% vs prev period
Units Sold
9.2m
+2.1% vs prev period
Secondary Growth
+2.8%
SlowingSlower than primary
Target Attainment
89.6%
BelowR32.7m gap to plan
Active Customers
4,286
+3.4% vs prev period
Avg Sales / Customer
R65.7k
-0.6% vs prev period
Secondary Sales Trend
Actual, target, prior year & forecast
Actual
Target
Prev year
Forecast
Geographic performance
Secondary sales by region
Gauteng
R96.4m-2.4%84%
Western Cape
R58.1m+11.2%108%
KwaZulu-Natal
R47.9m+6.8%102%
Eastern Cape
R26.7m-1.1%89%
Free State
R18.2m+4.2%98%
Northern Cape
R8.9m+1.8%93%
Mpumalanga
R15.4m+3.2%95%
Limpopo
R9.9m-0.8%88%
Top growing customers
Highest MoM growth
Top declining customers
Steepest MoM decline
Customer lifecycle
Customer counts this period
New312
Retained3184
Declining486
Lapsed304
Customer value vs frequency
Identify loyal, lapse-risk and underdeveloped customers
Risks & opportunities
Prioritised for this period
Risks
Gauteng North below target-16 pp
Customer Y declining for 3 months-19%
High-value customers with no purchase8 accts
Demand constrained by low stock coverR1.4m
Opportunities
WC growth with low product penetration+R1.2m
New customers with rapid growth312 new
Underdeveloped single-product customers+R0.9m
High demand in under-distributed territories+R0.7m
Secondary sales detail
By customer, product and representative · click a row to open the customer
| Date | Customer | Type | Region | Territory | Rep | Product | Units | Net | Target | Growth | Status | Stock |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-06-28 | MediRite Sandton | Retail Pharmacy | Gauteng | Sandton North | L. Naidoo | Cardiaxol 20mg | 640 | R0.14m | R0.12m | +18.2% | Retained | |
| 2026-06-28 | Netcare Pinelands | Hospital | Western Cape | Cape Metro | T. Adams | Respireze Inhaler | 210 | R0.09m | R0.07m | +22.1% | Growing | |
| 2026-06-27 | Key Account Y | Chain Pharmacy | Western Cape | Cape Metro | T. Adams | Neurospen 500 | 90 | R0.03m | R0.06m | -19.4% | Declining | |
| 2026-06-27 | Life Hospital Umhlanga | Hospital | KwaZulu-Natal | Durban North | S. Pillay | Gastraven 20mg | 320 | R0.11m | R0.09m | +16.4% | Growing | |
| 2026-06-26 | Dis-Chem Menlyn | Chain Pharmacy | Gauteng | Pretoria East | R. van Wyk | Cardiaxol 40mg | 440 | R0.12m | R0.14m | -6.1% | Retained | |
| 2026-06-26 | Clicks Rondebosch | Chain Pharmacy | Western Cape | Cape Metro | T. Adams | Gastraven Chewable | 180 | R0.06m | R0.05m | +12.8% | Retained | |
| 2026-06-25 | Pharmacy Group Q | Independent | Gauteng | Sandton North | L. Naidoo | Pulmavent DPI | 60 | R0.02m | R0.05m | -22.4% | Declining | |
| 2026-06-25 | Metro Clinic Group | Clinic | Eastern Cape | PE Metro | N. Dlamini | Metaform 850 | 120 | R0.03m | R0.05m | -8.6% | Declining | |
| 2026-06-24 | Corner Pharm A | Independent | Free State | Bloemfontein | P. Coetzee | Respireze Inhaler | 40 | R0.02m | R0.02m | +4.1% | Retained |